The RSA Animate series was conceived as an innovative, accessible and unique way of illustrating and sharing the world-changing ideas from the RSA's free public events programme.
YOUTUBE NdbbcO35arw
RSA Animates are created in collaboration with Cognitive. Andrew Park, the mastermind behind the series and everyone's favourite hairy hand, discusses their appeal and success in his blog 'Talk to the Hand' - thersa.org 
Here we look at the Art of Persuasion. Indeed at this point we should also consider Propaganda and The Origins of Public Relations.
YOUTUBE 1OCAT0Uk5j0 Bestselling author Dan Pink shows us how to influence others more effectively; it's as simple as A-B-C. Whether we're employees pitching to our bosses, parents and teachers cajoling kids, or politicians presenting new policies, we can all improve the way we persuade others.
# RSA Animate